By John M. T. Balmer,Shaun M. Powell,Joachim Kernstock,Tim Oliver Brexendorf

ISBN-10: 1352000075

ISBN-13: 9781352000078

This prestigious edited selection of articles from the Journal of name Management discusses the influence of study on our realizing of company model features and company model administration so far. a variety of issues are coated, together with franchise model administration, co-creation of company manufacturers, alliance manufacturers, the function of inner branding within the supply of worker model promise, and the growth into new methods. Advances in company Branding is vital analyzing for these project a PhD programme or through higher point scholars trying to find rigorous educational fabric at the topic and for students and discerning practitioners, performing as 'advanced introductions'.

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Advances in Corporate Branding (Journal of Brand Management: Advanced Collections) by John M. T. Balmer,Shaun M. Powell,Joachim Kernstock,Tim Oliver Brexendorf


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