By David Karpf

ISBN-10: 0190266120

ISBN-13: 9780190266127

ISBN-10: 0190266139

ISBN-13: 9780190266134

one of the ways in which electronic media has remodeled political activism, the main notable isn't that new media permits disorganized plenty to talk, yet that it allows prepared activist teams to hear. underneath the waves of e-petitions, "likes," and hashtags lies a sea of knowledge - a newly quantified kind of supporter sentiment - and advocacy businesses can now make the most of new instruments to degree this knowledge to make judgements and form campaigns. during this ebook, David Karpf discusses the ability and capability of this new "analytic activism," exploring the organizational and media logics that make sure how electronic inputs form the alternatives that political campaigners make. He offers the 1st cautious research of the way corporations like Change.org and Upworthy.com impression the kinds of political narratives that dominate our fb newsfeeds and Twitter timelines, and the way MoveOn.org and its "netroots" friends use analytics to pay attention extra successfully to their contributors and supporters. in addition, he identifies the bounds that outline the scope of this new sort of prepared citizen engagement. but additionally elevating a word of warning, Karpf identifies the hazards and obstacles in placing an excessive amount of religion in those new different types of prepared listening.

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Analytic Activism: Digital Listening and the New Political Strategy (Oxford Studies in Digital Politics) by David Karpf


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